Post by ©DURANMANIA Board Team on May 10, 2006 15:00:49 GMT -5
[glow=red,2,300]Breaking The Sound (Media) Barrier[/glow]
1: In 1981, Duran Duran made music history with the release of the first-ever extended video for a song, made to accompany the 12'' dance mix of 'Girls On Film', Directed by Godley and Crème, the clip was met with much controversy and was immediately banned by both MTV and the BBC.
2: In 1982, the band broke tradition once again, becoming the first group to shoot a music video on location. With director Russell Mulcahy Duran Duran filmed three ground-breaking clips in Sri Lanka for 'Save A Prayer'; 'Hungry Like The Wolf'; and 'Lonely In Your Nightmare'; that not only helped to give them a truly global fan-base but also marked the start of a new era on music television. Later that same year they filmed the video for 'Rio' in Antigua, which became an MTV classic, and spawned some of the most iconic and enduring images of the band.
3: In 1984, on their US arena tour, Duran Duran became the first act to utilise live video cameras and video screens in their show, to bring the action closer to the audience.
4: In 1995 Kevin Godley directed two live clips for the band: 'Rio'; and 'White Lines', at Wembley Arena, in London, using a newly developed technology that created images that could be projected in an even larger format than IMAX.
5: In 1997, after 17 years on the cutting-edge of music and technology, Duran Duran became the first band in the history of the Internet to digitally download a song for sale on the Worldwide Web. 'Electric Barbarella'; was downloaded from Abbey Road Studios in London using Liquid Audio.
6: In 2000, Duran Duran's video for 'Someone Else Not Me'; was premiered on www.shockwave.com. The video was produced entirely using Macromedia Flash Technology and was the first video to be broadcast on MTV and VH1 using this form of digital animation.
7: Also in 2000, the 'UK Pop Trash Tour'; featured the world's first use of 'augmented reality'; technology in a live concert. Duran Duran worked with a computer graphics producer to create advanced 2D and 3D visual effects, allowing animated characters to appear live, on stage, with the band.
8: In 2001, during a 'Close Up Tour'; show in Anaheim, California, the band made the first fully 'immersive'; video and audio recording of a rock concert. To do this they used 360-degree panoramic video cameras and a 10.2 channel audio recording system to capture the show. This pioneering recording was co-ordinated by producer Jarrell Pair with audio/video researchers working with Dr Tom Holman, who is best known for creating the Lucas Film's THX audio standard.
9: Also in 2001, unable to land the Space Shuttle Atlantis due to poor weather, NASA decided to wake up the crew with Duran Duran's 'Hold Back The Rain'; in an effort to ward off further weather delays. It worked and the shuttle landed safely at Cape Canaveral.
10: In 2004, NASA sent a second Mars Exploration Rover into Space, called Opportunity. The craft's main task was to investigate whether Mars had ever had environments that were suitable for sustaining life. Each morning NASA woke the Rover with a song, and, in early February, they chose Duran Duran's 'Is There Something I Should Know' in hopes of 'encouraging' Opportunity to find some more answers.
11: In 2006, the band's founder members Nick Rhodes and John Taylor launched the UK Guardian newspaper's Film & Music Podcast show, with a 2-part interview discussing their 'Only After Dark' compilation album - a collection of some of their favourite music from the period 1978-1982. This mini-podcast within a podcast made UK media history, as this is the first time music from the major record labels and music publishers has been officially approved for use in a podcast, with 60 second clips of 6 tracks being played as part of the interview.
1: In 1981, Duran Duran made music history with the release of the first-ever extended video for a song, made to accompany the 12'' dance mix of 'Girls On Film', Directed by Godley and Crème, the clip was met with much controversy and was immediately banned by both MTV and the BBC.
2: In 1982, the band broke tradition once again, becoming the first group to shoot a music video on location. With director Russell Mulcahy Duran Duran filmed three ground-breaking clips in Sri Lanka for 'Save A Prayer'; 'Hungry Like The Wolf'; and 'Lonely In Your Nightmare'; that not only helped to give them a truly global fan-base but also marked the start of a new era on music television. Later that same year they filmed the video for 'Rio' in Antigua, which became an MTV classic, and spawned some of the most iconic and enduring images of the band.
3: In 1984, on their US arena tour, Duran Duran became the first act to utilise live video cameras and video screens in their show, to bring the action closer to the audience.
4: In 1995 Kevin Godley directed two live clips for the band: 'Rio'; and 'White Lines', at Wembley Arena, in London, using a newly developed technology that created images that could be projected in an even larger format than IMAX.
5: In 1997, after 17 years on the cutting-edge of music and technology, Duran Duran became the first band in the history of the Internet to digitally download a song for sale on the Worldwide Web. 'Electric Barbarella'; was downloaded from Abbey Road Studios in London using Liquid Audio.
6: In 2000, Duran Duran's video for 'Someone Else Not Me'; was premiered on www.shockwave.com. The video was produced entirely using Macromedia Flash Technology and was the first video to be broadcast on MTV and VH1 using this form of digital animation.
7: Also in 2000, the 'UK Pop Trash Tour'; featured the world's first use of 'augmented reality'; technology in a live concert. Duran Duran worked with a computer graphics producer to create advanced 2D and 3D visual effects, allowing animated characters to appear live, on stage, with the band.
8: In 2001, during a 'Close Up Tour'; show in Anaheim, California, the band made the first fully 'immersive'; video and audio recording of a rock concert. To do this they used 360-degree panoramic video cameras and a 10.2 channel audio recording system to capture the show. This pioneering recording was co-ordinated by producer Jarrell Pair with audio/video researchers working with Dr Tom Holman, who is best known for creating the Lucas Film's THX audio standard.
9: Also in 2001, unable to land the Space Shuttle Atlantis due to poor weather, NASA decided to wake up the crew with Duran Duran's 'Hold Back The Rain'; in an effort to ward off further weather delays. It worked and the shuttle landed safely at Cape Canaveral.
10: In 2004, NASA sent a second Mars Exploration Rover into Space, called Opportunity. The craft's main task was to investigate whether Mars had ever had environments that were suitable for sustaining life. Each morning NASA woke the Rover with a song, and, in early February, they chose Duran Duran's 'Is There Something I Should Know' in hopes of 'encouraging' Opportunity to find some more answers.
11: In 2006, the band's founder members Nick Rhodes and John Taylor launched the UK Guardian newspaper's Film & Music Podcast show, with a 2-part interview discussing their 'Only After Dark' compilation album - a collection of some of their favourite music from the period 1978-1982. This mini-podcast within a podcast made UK media history, as this is the first time music from the major record labels and music publishers has been officially approved for use in a podcast, with 60 second clips of 6 tracks being played as part of the interview.